The Future Under the Globalization

Heilongjiang Nationality (bimonthly) ethnology and Anthropology, based on the stakeholder theory of the national tourism the bronzes product development - developed to Heqing Xinhua Village Bai tourism Bronze in products, for example Zhang Ting Vision winter red (Guilin University of Technology Institute for Tourism Studies, Guilin, Guangxi 541004) Abstract: stakeholders (local government, developers, community residents, etc.) to engage in a national tourism Bronze product entry point for the study. The production of bronze wielded founding, welding, and lost wax.  To explore the preservation of traditional culture, heritage and development of the road; analysis of the role played by the stakeholders in the development of participation in the national tourism Bronze products on the status and problems of its development, the development model of the national tourism bronze goods to.
 This strengthening coordination and cooperation of stakeholders, seeking more and more extensive common interests in order to achieve national tourism Bronze products of economic value, social values and cultural heritage of the "win-win" mode. Key words: stakeholders; national tourism Bronze products; development model; The shapes of the bronze tend to be thin and smart. Heqing Xinhua Village the problem put forward to contradict each other, participate in tourism development, the cultural connotations of mining goods of national bronze, to create economic, ecological and social benefits to achieve the sustainable development of tourism has become an urgent problem. Second, stakeholder theory and national tourism bronze goods. Stakeholder Theory Overview of stakeholder theory was originally derived from the management, begun to attract the attention of scholars of management, ethics, law and sociology from the 1960s.
 According to Freeman definition of stakeholders (Stakeholder) can affect the realization of the objectives or the impact of the target groups or individuals. the theory that the enterprise management activities to the interests and demands of various stakeholders in the overall balance and expand the development of any enterprise can not be separated from the input or participation of various stakeholders and stakeholder theory starting from the corporate social responsibility, ethical issues in business management with a focus on tourism development and the end of the 20th century faced corresponds to tourism theory, researchers and management of tourism enterprises caught recognized that the actual value of the theory. The patterns of the bronze are meticulous and elaborate.  January 1999, the World Tourism Organization General Assembly at its thirteenth session, adopted by the Global Ethics for Tourism ethnic.
 Tourism bronze products as a carrier and microcosm of the national culture, not just a simple hand-tourism commodities, is a national cultural tourism resources. China tourism Bronze product development there is a range of issues, firstly, the government in tourism development planning emphasis on scenic construction and capital investment, neglect of research and development of the national tourism bronze goods, not included in the local tourism development and construction planning. The bronze of our store is of excellent technical and artistic level.  Tourism developers to maximize profits for the purpose of process variations lead to bronze dragon goods, reduce the fine , related to manual skill recession. bronze products heritage by the local community residents, under the loose type of tourism product production collaboration mode, the lack of enthusiasm of the development and innovation, resulting in the lack of traditional hand-craft of the lost and cultural value of.