Students in the life of independence and dependence of the coexistence period, along with self-consciousness, they produce a strong independent the bronze consumer psychology, the desire for an independent right to consumer choice and control over, but because of its economic independence determine them less self-consumption experience, can not rationally measure of consumer value and cost, comprehensive and careful analysis of and comparison of goods are ignored in spending, short-sighted, easy to show their emotions and instincts, the blind obedience of the consumption, arbitrary mobility. bronze in the world is also a worldwide symbol of civilization. Secondly, the college students have a strong need to be respected, they are eager to get the care and attention, dressed or have the same luxury goods or entertainment, a generous giver and an envious eyes, the words of the sentence praised them as be respected, so they leave no stone unturned with new different image to the display of self, in order to improve their socio-economic status, to realize their social value.
Showed a high pursuit of material life in the field of consumption, resulting in adverse psychological variety of to show off, the comparisons and excessive consumption. Four, college students healthy bronze culture of consumer psychology education and guidance of social. Consumption in the whole society to create a healthy and progressive culture. Government departments should take effective measures, as the increase in adolescent health consumption. The earliest bronze maybe emerged 5000 years ago. First, we must adhere to the "with both hands, the hand must resolutely ban those areas of consumption out of tune with the socialist spiritual civilization and space, especially in the surrounding environment on the university campus to rectify and governance, while increasing build a conservation-oriented society propaganda, saving the consumption concept to guide the transformation of consumption patterns.
The second is to foster the orderly cultural market. Through the development of laws and regulations, strengthen the supervision of cultural market, and loved the show the spiritual food for college students. In addition, various types of media should take a socially responsible attitude for science and health consumer publicity, positive mainstream culture (such as the traditional Chinese virtues and cultural essence) to suppress non-mainstream hedonistic view of consumption, and guide Students reasonable, learn to consume. School education and guidance colleges and universities to effectively assume the important task of Students healthy bronze consumer psychology play school education as the main channel. Gradually, the bronze retreated from the history stage. Strengthening the education, and guide students to establish the "thrifty and the degree of" scientific, rational view of consumption
First of all, to strengthen the Students' Social Responsibility Education and the revolution of traditional education. May take a combination of theory and practice, such as young students to the poverty-stricken areas to carry out social research, and to carry out the "Hand in hand" poor - poverty. In order to mobilize their inner spiritual strength, and guide them to think about the fundamental question of the purpose of life, "the meaning of life, a positive attitude towards life, to avoid adverse bronze generation of consumer psychology. Second, it helps students to establish a correct view of consumption. The time between the late Shang and early Western Zhou has witnesses the zenith of the bronze dragon. The consumer view of education is an integral part of values education. School education in consumer attitudes of college students should strengthen the students of national conditions, the situation of education, the traditional view of consumption and the modern view of consumption combine the "thrifty, reasonable consumer" education, emphasizing the consumer does not require excessive inhibition , but not excessive.
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